Founder Advice with Jessica Brondo Davidoff. I’ve now known Jess for close to seven or eight years, and it’s been an incredible journey seeing both our careers and families grow. She’s incredibly talented, tenacious, and has an acute sense of honing in on what a company needs most.

She’s exited a number of companies, among them Admittedly, and State Bags, and has recently shifted her skills to helping businesses meet the challenge of COVID19. I’m so excited to share her experiences with you, so let’s begin: Founder Advice with Jessica Brondo Davidoff.

How’d you get started as an entrepreneur?

Technically my first “business” was a nail salon…


Monday, March 30, 2020 — It’s 2:18 AM

In about five hours, another grueling week starts at the home office where we fight tooth and nail like most other companies to survive this pandemic. I can’t sleep. I also don’t feel great. I just kicked what could have been COVID, but I don’t know and can’t get tested, and feel another cold could be coming on — a sore throat. Am I getting COVID now? 97.7F, so far so good.

I read earlier “yesterday” that someone I know lost someone close to them to COVID, he was 50. Gutted. My mind is racing between my wife, my parents…


As the world shifts towards working from home and our governments mount responses to the SARS-CoV-2 (Coronavirus) pandemic, we may feel that our fundamental way of life is being uprooted. Now more than ever, we must be malleable and adjust to what people are calling this new reality. Still, it’s inherently essential also to look inward and see how the skills we’ve acquired can become attributed to today’s world, and applied to identify opportunities that can and will grow in a post COVID world.

As organizations acclimatize to working from home, to a short term decrease in consumer spending, to…


The relationship between your CX and your customer is linked, one informs the other, and feedback is an absolute necessity.

When working through your CX, the end result should be to leave your customer feeling that the interaction was nothing short of Effortless. An easy, undemanding customer experience should be aspirational for a brand, the customer interaction with the brand should be easy, if it is, they will leave happy.


Well, it used to be that you had to program a computer to do certain things. However, due to the advances in digitization and cheap computing power, data scientists can feed computers large amounts of data and enable them to learn from the experience.

From Amazon’s product recommendations and Facebook’s ability to spot faces to Google’s self-driving car, more and more companies are turning to machine learning to improve processes and create new, better ways of doing business.

What is the Difference Between Machine Learning and Artificial Intelligence?

A common misconception people have about machine learning, and artificial intelligence is thinking that the two concepts are interchangeable. …


Understanding machine learning today can seem daunting, and technology seems to be advancing at ever-increasing speeds. So what is machine learning? Well, it used to be that you had to program a computer to do certain things. However, due to the advances in digitization and cheap computing power, data scientists can feed computers large amounts of data and enable them to learn from the experience.

From Amazon’s product recommendations and Facebook’s ability to spot faces to Google’s self-driving car, more and more companies are turning to machine learning to improve processes and create new, better ways of doing business.

What is the Difference Between Machine Learning and Artificial Intelligence?

Read the rest of the article here to find out.


I profiled eleven companies that had some pretty spectacular startup failures. The methodology was based on the money raised, the total level of hype, and the impact of the fall from grace. So which startups failed most spectacularly?

Get the whole list here.


In 2009 I started a blog on startups called f3fundit.com (friends family fools fund it), which at its height ~ June 2010 saw ~70k+ unique visitors. At the time I was working on it, it was a side project. A buddy from grad school, Will, with whom we used f3fundit to organize Spain’s first global Entrepreneurship competition and propel our Consulting collective, helped here and there. Things started well, and a lot of people were behind us, cheering us on in the things we were doing. We’d run the blog to create a community of entrepreneurs and angels (much like…


A powerful, yet simple, benchmarking framework

A few months back, I was working through a proposal for a very demanding high net worth individual who was meticulous in his research of people and processes. The project on the table was a stealth project in the travel and tourism space. One of the things that this client had requested was my methodology for business building and benchmarking. Something that I had been working on and evolving but hadn’t had the chance to sit down and pen.

When benchmarking areas for improvement, or building a path for a new venture, I focus on four critical areas of the business.

Read the whole article here.


Over the past six and some odd years, I’ve been involved in a handful of corporate innovation projects and seen many more go from concept to launch. As with anything, some were better than others, but they shared a few defining characteristics.

  • They took too long to get to market.
  • They cost too much money.
  • There was an aversion to product risk.

Problematic for several reasons, so let’s break them down.

Time to market is critical.

Seasoned startup founders know, launch early, test, iterate — this gets lost once you get into corporate.

An unnecessary amount of time goes to the planning phases of the project. Validating research with more research is standard practice and often unnecessary.

Read the whole story on my blog.

Jace Grebski

♡ life, live free, #beAPC. All my new articles and work are at https://jacegrebs.com.

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